PUMA
Boycott
Why
Since 2018, we have called for a boycott of PUMA (Germany) due to its sponsorship of the Israel Football Association (IFA), which governs teams in Israel’s illegal settlements on occupied Palestinian land. In a major BDS win in December 2023, PUMA leaked news to the media that it will not be renewing its IFA contract when it expires in December 2024
While every effort should made to boycott, it may not always be possible. Only boycott if you are able to do so.